da aposte e ganhe： Manchester United's new CEO Omar Berrada has written an encouraging letter to the club's supporters.

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Berrada reaches out to Man Utd fansEx-City COO begins Utd careerDiscusses trophies in letterWHAT HAPPENED?

In a bid to connect with the United fans, Berrada wrote a letter to the club's Supporters' Trust where he outlined the importance of establishing a relationship with them. He also promised that United's new backroom team will do everything they can to deliver titles and trophies, and wants to bring success to the men's, women's and youth teams.

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"It is my huge privilege to have been given the opportunity to lead this great club into its next chapter," Berrada wrote. "Wherever you are in the world, people know Manchester United. The football, the history and the success, and most of all, our fans.

"Taking the role of CEO at Manchester United is a huge responsibility. I can promise you that we will do everything we can to deliver the titles, trophies and culture expected of this club across our men's, women's and academy teams.

"I also want you to know how seriously I take fan engagement. Fans are the lifeblood of any club. And that is particularly true at Manchester United. I look forward to working with MUST, the Fan Advisory Board, Fans’ Forum and all fan groups to ensure their views and feedback are heard at the club.

"In terms of my immediate priorities, I will be focusing on the summer transfer windows alongside joining our men’s team’s tour to the US. I will also be spending time with our women’s team when they are back for pre-season and getting to know colleagues across the club.

"I look forward to meeting with you to share more about my priorities and vision for Manchester United."

WHAT THE FANS ARE SAYING

Berrada's effort to reach out to the fans has struck a chord.

On X, @West_Tenesy wrote: "We're officially back to being the king of England."

@iamID_Ai wrote: "This is what we have dreamed for decades. Thank you, Omar."

@Voix_of_d_north was impressed by how much change the INEOS group has brought to the club since their arrival. The fan wrote. "INEOS are winning my heart day by day."

@DeewayBoy expressed their love for Berrada, adding: "MY CEO."

Meanwhile, @FutballGiants wrote: "Manchester United finally have a Football CEO."

GettyTHE BIGGER PICTURE

One of the major coups that the Sir Jim Ratcliffe-owned INEOS group pulled off – after joining the club as 25 percent stakeholders – was the appointment of former Manchester City chief Berrada, who resigned from his role to switch clubs. Berrarda closely worked with City's director of football Txiki Begiristain on transfers and contracts and was the chief football operations officer at City Football Group.